How Skybound Co-Chairman is Revolutionizing Cross-Media Entertainment


In a fascinating discussion at Gamescom Latam, Brian Altano from IGN delves into the intricate world of video games, comics, film, and TV, showcasing the seamless integration of these diverse forms of entertainment.

Altano, a seasoned veteran in the video game industry, shares his journey from crafting kids’ games to immersing himself in the captivating realm of Nintendo classics like Super Mario and Zelda. His transition into more traditional video game development unveils the challenges faced during the evolution of the gaming landscape, from the dominance of CD-ROMs to the rise of console platforms and the impact of market disruptions by new entrants.

The conversation with Damon Hatfield from IGN also sheds light on Skybound’s unique approach to entertainment. Altano praises Skybound for its innovative philosophy of creating compelling content across multiple mediums, including comics, toys, games, and TV shows. This dynamic approach reflects a deep understanding of audience preferences and the ever-evolving entertainment landscape.

The dialogue extends to the adaptation of video games from other media forms, highlighting the importance of maintaining authenticity in storytelling. Altano emphasizes the need for video game narratives to resonate with players, ensuring that each gaming experience offers a blend of action, consequence-driven violence, and impactful character interactions.

Moreover, the discussion touches upon the evolving trend of cross-media crossovers, citing examples like The Walking Dead’s success in captivating diverse audiences across different platforms. Altano’s insights underscore the significance of crafting immersive experiences that transcend traditional boundaries, resonating with a broad spectrum of viewers and gamers alike.

As the conversation delves into the intricacies of video game development and multimedia storytelling, Altano’s reflections offer a glimpse into the future of entertainment convergence. By embracing the unique strengths of each medium and leveraging them to create cohesive, engaging experiences, content creators can forge new paths in the ever-expanding landscape of cross-media entertainment.

Altano’s vision for the future of entertainment is rooted in authenticity, creativity, and a deep understanding of audience preferences. As Skybound continues to push boundaries and redefine entertainment norms, the industry stands poised for a new era of immersive, interconnected storytelling that transcends individual platforms and unites audiences worldwide.