The Evolution of Astro: How Team Asobi Crafted a New PlayStation Icon
When it comes to the realm of video games, few characters have made as significant an impact as Astro, the adorable robot created by Team Asobi. A seemingly simple creation, Astro’s journey to become PlayStation’s face exemplifies the merging of innovation, playfulness, and fan engagement. Initially formed as an internal R&D studio under Sony’s Japan … Read more